“the branded label warehouse”
– offers a wide variety of quality designer clothes and apparel. The core
business idea is direct import which allows Märkesvarulagret to pass
savings on to the consumer. Märkesvarulagret deals only in internationally
well established brands. Märkesvarulagret trade lots and its ongoing sales
are clearance. Märkesvarulagret distinguish itself for being sensitive
about its image.
Märkesvarulagret is conservative in
referring its customers to blow out prices and unparalleled “percentage
off sales”, based on various manufacturers’ suggested retail prices.
Märkesvarulagret’s philosophy rests solidly on offering merchandise at
prices believed to be fair and balanced, at all times.
Märkesvarulagret is competitive and
recognizes how the advent of e-commerce has brought many changes, bound to
lead to price cuts in designer labeled merchandise and apparel. Conditions
with open markets and borders, has begun changing conditions for
retailing, the way many know it.
Upon pricing store items, Märkesvarulagret
looks at market conditions beyond Sweden. Firstly Märkesvarulagret
assesses the market prices in context, rest of the European Union common
market, secondly with rest of the world. While focusing internationally,
Märkesvarulagret expects to automatically “beat the Swedish street.” It
should also be recognized that Märkesvarulagret is totally “off street”
and in a small city.
Märkesvarulagret is confident about its
business idea. It is not about trying to copy an offering of labeled
merchandise being sold in many Swedish places. The ambition is to try a
new concept and bring a flavor and world assortment of
“would-be-nice-to-have-if-I-could-afford-stuff,” to the living rooms and
wardrobes of cost conscientious, value driven consumers in Sweden.
To have a role in retailing,
Märkesvarulagret must source creatively. Sourcing creatively is about
being smart under some underlying irrevocable principles of trade. Mainly
summarized – all offered merchandise and apparel is new and conforms to
quality standards. Märkesvarulagret trades no returned or other lesser
items representing a lower consumer value. Märkesvarulagret has decided to
trade in “label struck” and “export restricted” items, under equal quality
When required, Märkesvarulagret can offer
brands assurances of not exporting anything to outside of Sweden or not be
aggressive about marketing a particular stock lot, over the Internet.
Märkesvarulagret is small and dependable for trade, with a long term
business strategy. The base for operation is a store and warehouse, in
Värnamo, in south central Sweden.
Bottom line is that in everything offered,
our customers should recognize Märkesvarulagret for its mission to provide
a higher consumer value. Märkesvarulagret aims at carrying a broad quality
assortment with greater focus on men and boys. Märkesvarulagret will cater
to everyday clothing needs in a time when many are experiencing it harder
finding clothes to wear and identify with.